So, what makes packaging eco friendly?
*Sustainable materials (cotton, bamboo, etc.)
*Biodegradable material (unbleached paper)
*Reusable materials (such as glass bottles)
The most eco-unfriendly aspect of most packaging is how much material they use with product packaging for small items is usually 5+ times larger than it needs to be!
Task 3 stated that I must; design a theoretical prototype multiuse shoe/boot/trainer box that uses recycled or reuseable materials only.
Obviously, research into this area needed to be completed in order for me to get inspiration . Here are what I found to be the most successful. Top 5 (no order).
1) Newton's eco-friendly packaging is my from 100% post consumer recycled material. The shape of the carton is moulded closely to the shape of the shoe, consequently there is no need for tissue paper. Instead of stuffing paper inside of the shoe, in order for them to retain their shape, Newton includes a pair of socks and a reuseable shoe bag! Clever Newton.
2) Puma have done a lovely job on cutting down the amount of paper they have used in product packaging. They have saved 8,500 tons of paper and the use of water and electricity used for production and transportation has been reduced by 60%. They've eneough took a risk in that it will cost more to begin with, but hopefully it will pan out and eventually lead to profit. Instead of my rambling, check this out...
4) Catherine Meuter. Okay, this isn't technically packaging but with shoes this small the packaging is bound to be small.I am a little bit in love with these shoes. After finding them I went on a one woman mission to see if you could buy them. You can't...apparently these are just visions of what could be. The consumer experiences the transformation of the shoe from it's intial flat state into a comfortable and wearable shoe. The shoe is reinforced by the folded parts. I will consider using origami in my design as it will make the box/container stronger.
5) Timberland earthkeepers come in a 100% recycled material shoebox with a biodegradable handle that includes a latch system preventing the shoes from falling out. Not only is it produced from recycled products but it emphasises the importance of reusing the box and not throwing it away. It can be flattened, stored and reused. It was also designed by a student!