Monday, 29 October 2012


Heinz' interest in the environment seems to be on the incline. The company itself seems to be;

*Reducing energy consumption
*Reducing solid waste
*Reducing water consumption
*Increasing renewable energy
*Reducing transportation fossil fuel consumption
*Reducing packaging material

The brief states that the bottle design has to conicide with these specifications.

The Heinz tomato ketchup bottle is now made from 30% material from renewable sources and is fully recyclable. Even though the brief states that the bottle shape will remain the same it does not state that the material has to. Therefore, it may be beneficial to look at materials that are recyclable.


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