The brief suggests that one method to increase sales is to promote ways in which Worcestershire sauce can be used in recipes. The label or packaging may include recipe cards in order to inform the consumer of innovative ways to create an appetising meal involving Lea & Perrins.
The Lea & Perrins website actually includes some of these tips and recipes on their website. So maybe they need to be promoted more as they are easily accessible.
The brief mentions that the 'iconic bottle shape' has to remain the same...
I then researched the advertising of Lea & Perrins Worcestershire sauce to see whether the styles of advertising could be incorporated within my bottle designs.
I actually think that these old advert designs may influence the packaging I design. This is due to them being aesthetically pleasing.