Main Brief: Prototype

Main Brief: Final Idea

Overall, I found it rather challenging to produce a label that was eco-friendly and aesthetically pleasing that fitted the specific brief specifications. However., after a lot of research and development I decided that a vintage look label would be the most appropriate.

Front, back, inside.

 The whole label still utilises the orange stripes that can be seen on the current label but in an alternate way. I chose this particular font as I felt that it was modern yet traditional enough to express the traditionalism of Lea and Perrins. On the back label I wanted to make it incredibly obvious that this bottle and cap can be recycled. I decided upon the slogan 'The recipe to start a tradition' as this encourages the consumer to peel the label and use the recipe. Hopefully this will also encourage them to buy more bottles.

Other slogans I debated using were;

* The recipe to confidence
* Sharing the goods
* Worcestershire sauce recipes, its the closest thing to magic

But I felt that these were all too cheesey and not as effective.

On the inside I thought it would be important to title the recipe 'Recipe #1' so that the consumer is aware that each bottle may have a different one.

I tried to entice the consumer into recycling their bottle by flaunting the word 'discount' on the front. Hopefully they would see this and recycle their bottle at a participating supermarket. As mentioned in previous posts the buyer would need a stamp card in order to obtain discount.

Stamp card

I wanted the stamp card to look more modern than the label but I wanted it to be inkeeping with the design. Therefore, I chose the same font but created a much more contemporary back/stamp area. Each time the buyer recycles a bottle a stamp is given. Once two stamps are collected they get 40p of their next Worcestershire sauce bottle.Obviously more consideration to cost would have to be considered but doing this could encourage new buyers. It could also be done as a promotional offer.

The materials used in these designs are recycled paper and soy ink.
The Lea and Perrins Worcestershire sauce label will be produced by Berkshire Labels who specialise in biodegradable glue.They also do the exact label design (peelable booklet) that this design entails!

Main Brief: Ink research

I completley forgot to mention the most helpful book I have been using throughout this module.

'Designing sustainable packaging' by Scott Boylston.

I have scanned in the pages that I used regularly throughout designing.

I would recommend this book to anybody who is planning on designing a sustainable package.

Also, I am not 100% whether I have blogged about this but I can't seem to find the post when searching my blog for the label 'ink'.

Cradle to Cradle

" The world will not evolve past it's current state of crisis by using the same thinking that created the situation"-Einstein 

I read this book at the start of the module but never blogged about it. It was such an interesting book that gave me a completley different insight. It made me realise that we are stuck in a deep rut due to our priorities lying elsewhere.

It seems that everything designers produce has it's drawbacks to the environment (the book isn't completely negative)

Whilst reading the book I wrote down some points that I thought were vital/interesting.

 "Recycled? perhaps it is more accurate to say downcycled [...] wrestling them into this form has requiredas much energy and generated as much waste as a new carpet"

"Nature doesn't have a design problem, people do" p. 16

"There were many heads of state but no real leaders" p. 51

"In a world dominated by efficiency each development would serveonly narrow and practical purposes. Beauty, creativity, fantasy, enjoyment, inspiration and poetry would fall by the wayside creating an unappealing world indeed"

This book completely opened my mind. However, it is important to acknowledge that the authors may be biased.

An interesting fact that I didn't know was that biodegradable objects, such as food, have a less likely chance to decompose at landfill due to mixing with chemicals from other waste.

Main Brief: Stamp Research

 

 For some reason, even though I know several exist, I couldn't find many online images of stamp cards. Even though I didn't take inspiration from any of the above images, they help to depict the idea.

The designs I created used the Lea and Perrins colour scheme but did not relate to the label. Therefore my final design was slightly different.

Main Brief: Eco factor.

I had already decided on how to make the label eco-friendly; less paper used and easily recyclable. However, what to do with the actual bottle after use?

I remembered how my parents had mentioned the 'taking the milk bottle back to get money off' technique. I then brainstormed a lot on the train...

I also found these labels from the visit to the factory and annotated the key aspects of each label.

I also bullet pointed the key points I will include in my learning report.

Main Brief: Development 3

Main Brief: Development 2

I think this depicts my indecisiveness pefectly. This is not because I think they're all super, it's actually because I don't like any of them. The first batch, the ovals; I nearly selected the third but I felt that they all looked too much like wine labels. I did feel that these were the most modern. The second batch seem to resemble vinegar bottles too much. When I asked people their opinion they were confused by the drip/spoon with one saying it 'was a bit sinister soooo I left those.

For some reason I was still stuck on the beer bottle shape. I created several designs with slight alterations but using this shape. I kept the stripes from the original bottle on some, whilst others contained the map of Worcester. I  EVENTUALLY selected the middle left to further develop. The best out of a bad bunch.

Main Brief: Development 1

Main Brief: More Research

So after looking at my 'final' design after a couple of days not looking at it, I decided I hated it and it looked simply awful.

I then went to research even MORE labels (ALLLLLL images from google).

 I looked at the more modern labels as I realised that the 'vintage-ness' of my design were in fact TOO vintage looking. I noticed that these modern vintage labels used several different fonts, a concept I decided to encorporate. I also noticed the wine bottle had a map, consequently I did MORE designs that had an overlay of a map of Broad Street (where it was originally produced).

It suddenly occured to me that I had in fact not researched competors and other sauce bottles. So I did so. The majority of these labels have a black background, which surprisingly works well. However, it looked really tacky within my designs.

Main Brief: Ideas

In order to help my decision making I decided to print out a few of my designs, and stuck them to the Worcestershire Sauce bottle.

It didn't help, but here are the images...

They all look too much like beer bottles and don't look 'modern vintage' just vintage.

Onwards and upwards!

What's the Fracking idea?

"Hydraulic Fracturing is a method used to extract natural gas from shale rock formations in which it is trapped. Engineers drill a hole deep into the rock where the gas is trapped, and then inject a mixture of sand, water and chemicals into the hole at an extremely high pressure.This causes the rock to split, releasing the gas into the well so that it can be brought up to the surface.The natural gas, which is produced and trapped in rock formations following the breakdown of organic matter, is in such high demand it is known as "energy gold". Britain has sizeable resources of shale gas underneath the Pennines, some of the home counties and parts of Wales, Scotland and Northern Ireland, meaning it could be a cheaper alternative to importing fossil fuels.
One major report earlier this year found that the risk of water sources being contaminated was no higher with fracking than other drilling processes, and that most pollution was due to mistakes made at ground level such as spillage of waste water.
But another study recently claimed that emissions released into the atmosphere during the process could cause headaches and breathing problems in people living up to half a mile away.
The Blackpool earthquake was the first direct evidence of fracking causing seismic activity, but the report's authors argue there is only a minimal risk of a tremor big enough to damage any buildings or people"

Great. This danergous form of energy is being done practically on my front door step. Luckily, my household gets water from thr River Dee. There is a collection of people in Blackpool who are completley against this movement as they have 'evaulated' all the risks.

The concerns listed HERE are;

• Lack of regulations – this is a self-regulating industry.
• Substantial health risks from air and water pollution.
• There is a huge risk to the environment, particularly through chemical spills.
• Contamination of the aquifer through poor well design – no independent agency is checking well integrity.
• Very large radioactive sources are used during wireline logging, compromising public health. Security is also an issue should these sources fall into the hands of criminals or terrorists.
• There will be an increase in traffic with 500 trucks per well and up to 800 wells across the Fylde and nearby areas – that’s a lot of trucks on our roads.
• The process uses vast amounts of water – millions of gallons per well. The water will be supplied by United Utilities and will be fresh drinking water.
• Up to 40% of water used comes back up the well as contaminated fracking sludge. It contains chemicals, heavy metals and naturally occuring radon. This contaminated sludge hasn’t, as yet, got a permit from the EA to be transported to a treatment facility. Where will it go to be treated? There will be hundreds of trucks on our roads carrying this sludge – what if there is an accident?
• We have already had two notable earthquakes and numerous small ones, which Cuadrilla addmitted have been linked to fracking at Preece Hall. What more is to come?
• There is a very real risk of substantial land subsidence. The Fylde is a low lying area – there could eventually be up to 2,400 miles of horizontal shafts below the surface, posing a real threat of substantial slippage.
• The Fylde will be turned into an industrial zone and will have a negative knock-on effect on our main industry – tourism

Image from BBC.co.uk

Main Brief: Label glue

As the previously mentioned peer assesment made me panic I decided to research different types of glue in order to relief the panic.

Thankfully, there appears to be several glue companies that specialise in eco friendly glue. Consequently it looks as if I can produce two seperate labels!

The first company, Berkshire labels, state that

"Berkshire Labels, a Sustainable Label Company “our philosophy is the continual development of a sustainable business whilst pursuing a sustainable environment” Our green journey began with the pursuit of compostable labels, and we got there with BioTAK®, a world first, however that was only just the beginning."

There is so much information about this company here. 

They even have the specific label type that my design acquires! 'Coupon label'

Therefore, it is looking positive for my design..