Main Brief: Development 3

Main Brief: Development 2

I think this depicts my indecisiveness pefectly. This is not because I think they're all super, it's actually because I don't like any of them. The first batch, the ovals; I nearly selected the third but I felt that they all looked too much like wine labels. I did feel that these were the most modern. The second batch seem to resemble vinegar bottles too much. When I asked people their opinion they were confused by the drip/spoon with one saying it 'was a bit sinister soooo I left those.

For some reason I was still stuck on the beer bottle shape. I created several designs with slight alterations but using this shape. I kept the stripes from the original bottle on some, whilst others contained the map of Worcester. I  EVENTUALLY selected the middle left to further develop. The best out of a bad bunch.

Main Brief: Ideas

In order to help my decision making I decided to print out a few of my designs, and stuck them to the Worcestershire Sauce bottle.

It didn't help, but here are the images...

They all look too much like beer bottles and don't look 'modern vintage' just vintage.

Onwards and upwards!

Main Brief:Previously mentioned designs

So here's the pages from my sketchbook with the incredibly rough designs as previously mentioned...

Hopefully my sketchbook annotations are enough for me not to discuss these designs in the post.

Main Brief: Rough designs

After being delayed and locked on a train for a very long time (from Liverpool to Worcester) my mind decided that it actually wanted to think about university work. Consequently I decided to write down anything that came into my head, essentially brainstorming/mind mapping, about Worcestershire sauce.

My first thought was;

                       "How come the majority of people I have asked haven't tried Worcestershire sauce?"

I then thought about why I haven't tried it. The answer? Money.

                           " In what way could you get the sauce for free?"

Okay, so granted this wouldn't be what Lea & Perrins would want to hear. However within this thought a question arose...

                                   "Do Lea & Perrins do sachets? like pub sachets?"

Well personally I think they should as I believe this would help promotion.

Everybody seems to keep linking 'innocent smoothies' to Worcestershire sauce recently, I'm yet to figure out why. However, it made me think about why they are successful (apart from being delicious). Is it their advertising? Is it their "quirky" design. (huge *sigh* at the word quirky) Innocent smoothies are amongst several businesses (ribena, extra chewing gum, etc.) that give objects human/animal traits. For example, berries that talk, onions that can walk. Therefore, as a marketing campaign, can the Worcestershire sauce ingredients be personified? Will it fit the target group?

I then began to think about the general population and the previously mentioned 'WHAT DO I GAIN?!' attitude. What DOES the consumer gain? it's eco friendly, it's the original taste and it's not that expensive. 

How can it be sustainable? less ink=less bleaching during recyling. Can it be re-used? Recycled/natural materials? Refilled (like milk bottles)?

I drew some rough designs on the train in my journal (that I'll scan in on a later date) but because they were incredibly scruffy I drew them on illustrator. THESE ARE INITIAL TEN SECOND IDEAS.

I like the use of the lid label on #2 and will probably continue this throughout my designs. Something I probably won't include, because everybody will, is the use of the Worcester cathedral in #2 and #3.

Annie Leonard, Carbon footprint and Materials.

Annie Leonard

Ahh...Annie Leonard's 'Story of Stuff'. I really could not take to these videos as they irritated me.


I'm undecided whether the jittery animation was the cause of this, or the fact it was incredibly preachy and it did not state where all the 'facts' came from. However, I like to hear all the sides of every story and I enjoy the fact it made you think. To be fair, I agree with a lot that was said but I feel the approach was all wrong.

Facts I picked up from the video:

* The US makes up 5% of the world's population yet uses 30% of the worlds resources
* 99% of items we buy are trashed within 6months. This may be due to planned obsolescence or perceived obsolenscence.
* National happiness peaked in the 1950's and has declined since planned and perceived obsolenscence. (however, how they 'measured' happiness I do not know)

 

There is also THIS accompanying website.

She also explained  why we should not sell bottled water. I'm not sure whether I agree with this concept. I always order tap water if I'm at a restaurant but I always buy bottle water if I'm thirsty and there's a corner shop near by. I think that if bottled water wasn't sold people would complain that 'Everyone is being really unhealthy because they are buying fizzy drinks'. Also, tap water tends to taste different everywhere (that was meant to sound a lot less selfish than it does).


Carbon Footprints

I've been informed, by using an online interactive survey, that I'm using 2.3 planets resources. I'm going to play Devils Adovcate here and ask is this based on a daily amount, yearly, or in the average lifetime? Either way, 2.3 planets is pretty shocking. I did answer with the worst case scenerio in mind.

My score is higher than the world average but lower than my regions average which I am both saddened and pleased by. This website is a good idea as it suggests ways in which we can alter our lifestyles to benefit the world. 

Check it out on THIS link.

The 'Living Planet Report 2012' was incredibly informative. It does not come across preachy but informs the reader with statistics, problems and solutions.

WWF LIVING PLANET REPORT.


Materials

We were set the task of looking at a particular material's history and use. Heather, Billy and I were given the material 'wood'. We chose to focus on the facts;

                           *1931 First wooden currency. When the Citizen's Bank of Tenino, Washington, defaulted during the great stock-market crash, the Chamber of Commerce decided to issue round wooden couins as scrip to use until they could fill the coffers back up with the real issue

                           *. 400, 000 BC The spears from Schnoningen provide some of the first examples of wooden hunting gear. Flint tools were used for carving.

We then researched what different ways wood is used in design today. 

                          * Fashion design (clogs)

                          * Architecture (Balsa wood models)

                          * Games (puzzles)

 

Task 03 Further Research

One of the specifications within this task is;

'these boxes will need to both transport, protect and [ideally] provide a secondary use for the packaging after transportation to the purchaser’s home.'

So I decided to look for ANY form of packaging that has a second use or anything that has been made into something new. Basically I found a lot of cool stuff that isn't really related to this task but is too awesome not to share. I WISH I HAD THE CREATIVITY OF THESE PEOPLE.

Packaging that turns into a hanger.

Using the tabs off cans to make this bag. It may not be pretty but it's impressive.

Made from toilet roll tubes.

The above four images show an excellent use of plastic spoons. I need to try this necklace!!

This is just cute.

This is basically what the home section in Urban Outfitters looks like. Love the lamp and LOVE the trolley!

 When packaging IS the product.

 

I would absolutley love this
chair. I like 'hermitting' myself off to do work. Perfect.

Mind. Blown. I would love to know if this actually works.

Light bulb vase.

Simple lampshade which creates crazy shadows on the wall.


I've gone and saved the best till last, you ready for your mind to be blown?!

I'm not going to explain it because I'm still amazed. Just make sure YOU CLICK THIS.

(all images from BoredPanda)