Overall, I found it rather challenging to produce a label that was eco-friendly and aesthetically pleasing that fitted the specific brief specifications. However., after a lot of research and development I decided that a vintage look label would be the most appropriate.
|Front, back, inside.|
Other slogans I debated using were;
* The recipe to confidence
* Sharing the goods
* Worcestershire sauce recipes, its the closest thing to magic
But I felt that these were all too cheesey and not as effective.
On the inside I thought it would be important to title the recipe 'Recipe #1' so that the consumer is aware that each bottle may have a different one.
I tried to entice the consumer into recycling their bottle by flaunting the word 'discount' on the front. Hopefully they would see this and recycle their bottle at a participating supermarket. As mentioned in previous posts the buyer would need a stamp card in order to obtain discount.
The materials used in these designs are recycled paper and soy ink.
The Lea and Perrins Worcestershire sauce label will be produced by Berkshire Labels who specialise in biodegradable glue.They also do the exact label design (peelable booklet) that this design entails!