Main Brief: Ink research

I completley forgot to mention the most helpful book I have been using throughout this module.

'Designing sustainable packaging' by Scott Boylston.

I have scanned in the pages that I used regularly throughout designing.

I would recommend this book to anybody who is planning on designing a sustainable package.

Also, I am not 100% whether I have blogged about this but I can't seem to find the post when searching my blog for the label 'ink'.

Main Brief: More Research

So after looking at my 'final' design after a couple of days not looking at it, I decided I hated it and it looked simply awful.

I then went to research even MORE labels (ALLLLLL images from google).

 I looked at the more modern labels as I realised that the 'vintage-ness' of my design were in fact TOO vintage looking. I noticed that these modern vintage labels used several different fonts, a concept I decided to encorporate. I also noticed the wine bottle had a map, consequently I did MORE designs that had an overlay of a map of Broad Street (where it was originally produced).

It suddenly occured to me that I had in fact not researched competors and other sauce bottles. So I did so. The majority of these labels have a black background, which surprisingly works well. However, it looked really tacky within my designs.

Main Brief: Label research

After my incredibly rough designs I realised that the best route to go down would be creating a label that does not go all the way around the bottle. This would use less ink and less paper. I then decided to research labels from different company's whose product was sold in bottles.

 As I have mentioned in a previous post, I like the idea of using a vintage theme. I decided on this as I feel that it helps to express the longevity of Lea & Perrins, I also feel that 'vintage' is becoming fashionable again.This being the case, I then researched vintage labels and found...

Even though most of these labels belong on beer bottles I believe that a design influenced by such images will be perfect for Lea & Perrins.

All images from Google.

Main Brief: bottle research

I am incredibly indecisive with most things in life. It is a trait that becomes the biggest annoyance whilst studying Art&Design because it completley hinders the ability to start desigining anything. I'm finding it difficult to even do a mock up of a design, especially when I have NO idea where to start. I managed to find a video that helped me slightly...

 

One method of making an object sustainable is to make sure that it has another use after it's initial purpose.

Therefore I researched to find ways to re-use glass bottles...

 The bottom two images are ways in which I feel would be good to sell small multipacks. I like the idea of the label going over the top of the bottle and not just around.

All images from HERE and HERE

I then wondered what an empty bottle of Lea & Perrins looks like...

 

Looks quite aesthetically pleasing so maybe it could be re-used?

Main Brief: Research

The brief suggests that one method to increase sales is to promote ways in which Worcestershire sauce can be used in recipes. The label or packaging may include recipe cards in order to inform the consumer of innovative ways to create an appetising meal involving Lea & Perrins.

The Lea & Perrins website actually includes some of these tips and recipes on their website. So maybe they need to be promoted more as they are easily accessible.

The brief mentions that the 'iconic bottle shape' has to remain the same...

I then researched the advertising of Lea & Perrins Worcestershire sauce to see whether the styles of advertising could be incorporated within my bottle designs.

 

I actually think that these old advert designs may influence the packaging I design. This is due to them being aesthetically pleasing.

The most recent advertising has used witt and humour in order to captivate the target audience. I think that this kind of humour should be used on the label recipes (if they are used). It is also mentioned HERE.