Main Brief: Final Idea

Overall, I found it rather challenging to produce a label that was eco-friendly and aesthetically pleasing that fitted the specific brief specifications. However., after a lot of research and development I decided that a vintage look label would be the most appropriate.

Front, back, inside.

 The whole label still utilises the orange stripes that can be seen on the current label but in an alternate way. I chose this particular font as I felt that it was modern yet traditional enough to express the traditionalism of Lea and Perrins. On the back label I wanted to make it incredibly obvious that this bottle and cap can be recycled. I decided upon the slogan 'The recipe to start a tradition' as this encourages the consumer to peel the label and use the recipe. Hopefully this will also encourage them to buy more bottles.

Other slogans I debated using were;

* The recipe to confidence
* Sharing the goods
* Worcestershire sauce recipes, its the closest thing to magic

But I felt that these were all too cheesey and not as effective.

On the inside I thought it would be important to title the recipe 'Recipe #1' so that the consumer is aware that each bottle may have a different one.

I tried to entice the consumer into recycling their bottle by flaunting the word 'discount' on the front. Hopefully they would see this and recycle their bottle at a participating supermarket. As mentioned in previous posts the buyer would need a stamp card in order to obtain discount.

Stamp card

I wanted the stamp card to look more modern than the label but I wanted it to be inkeeping with the design. Therefore, I chose the same font but created a much more contemporary back/stamp area. Each time the buyer recycles a bottle a stamp is given. Once two stamps are collected they get 40p of their next Worcestershire sauce bottle.Obviously more consideration to cost would have to be considered but doing this could encourage new buyers. It could also be done as a promotional offer.

The materials used in these designs are recycled paper and soy ink.
The Lea and Perrins Worcestershire sauce label will be produced by Berkshire Labels who specialise in biodegradable glue.They also do the exact label design (peelable booklet) that this design entails!

Main Brief: Development 2

I think this depicts my indecisiveness pefectly. This is not because I think they're all super, it's actually because I don't like any of them. The first batch, the ovals; I nearly selected the third but I felt that they all looked too much like wine labels. I did feel that these were the most modern. The second batch seem to resemble vinegar bottles too much. When I asked people their opinion they were confused by the drip/spoon with one saying it 'was a bit sinister soooo I left those.

For some reason I was still stuck on the beer bottle shape. I created several designs with slight alterations but using this shape. I kept the stripes from the original bottle on some, whilst others contained the map of Worcester. I  EVENTUALLY selected the middle left to further develop. The best out of a bad bunch.

Main Brief: Label glue

As the previously mentioned peer assesment made me panic I decided to research different types of glue in order to relief the panic.

Thankfully, there appears to be several glue companies that specialise in eco friendly glue. Consequently it looks as if I can produce two seperate labels!

The first company, Berkshire labels, state that

"Berkshire Labels, a Sustainable Label Company “our philosophy is the continual development of a sustainable business whilst pursuing a sustainable environment” Our green journey began with the pursuit of compostable labels, and we got there with BioTAK®, a world first, however that was only just the beginning."

There is so much information about this company here. 

They even have the specific label type that my design acquires! 'Coupon label'

Therefore, it is looking positive for my design..