Cradle to Cradle

" The world will not evolve past it's current state of crisis by using the same thinking that created the situation"-Einstein 

I read this book at the start of the module but never blogged about it. It was such an interesting book that gave me a completley different insight. It made me realise that we are stuck in a deep rut due to our priorities lying elsewhere.

It seems that everything designers produce has it's drawbacks to the environment (the book isn't completely negative)

Whilst reading the book I wrote down some points that I thought were vital/interesting.

 "Recycled? perhaps it is more accurate to say downcycled [...] wrestling them into this form has requiredas much energy and generated as much waste as a new carpet"

"Nature doesn't have a design problem, people do" p. 16

"There were many heads of state but no real leaders" p. 51

"In a world dominated by efficiency each development would serveonly narrow and practical purposes. Beauty, creativity, fantasy, enjoyment, inspiration and poetry would fall by the wayside creating an unappealing world indeed"

This book completely opened my mind. However, it is important to acknowledge that the authors may be biased.

An interesting fact that I didn't know was that biodegradable objects, such as food, have a less likely chance to decompose at landfill due to mixing with chemicals from other waste.

Main Brief: Stamp Research

 

 For some reason, even though I know several exist, I couldn't find many online images of stamp cards. Even though I didn't take inspiration from any of the above images, they help to depict the idea.

The designs I created used the Lea and Perrins colour scheme but did not relate to the label. Therefore my final design was slightly different.

Main Brief: Eco factor.

I had already decided on how to make the label eco-friendly; less paper used and easily recyclable. However, what to do with the actual bottle after use?

I remembered how my parents had mentioned the 'taking the milk bottle back to get money off' technique. I then brainstormed a lot on the train...

I also found these labels from the visit to the factory and annotated the key aspects of each label.

I also bullet pointed the key points I will include in my learning report.